Cyprus Wine Competition

Contemporary Wine Marketing Tools

under the auspices of the Minister of Industry, Commerce and Tourism, Mr. Antonis Paschalides
Le Meridien Limassol Spa & Resort
April 12, 2011, Time: 10:30 to 13:30

Purpose of the Seminar

The seminar aims to inform professionals about the use of modern tools in the application of Marketing in wine sector.

 SCHEDULE

10:15    Admission Free

10:30    Welcoming remarks by the Deputy Director of WPC, Mr. Stavros Ioannides

10:35    Address by the Ministry of Industry, Commerce and Tourism, Mr  Antonis  Paschalides

10:40    Address by Mr. Andreas Laos, Vice President of Limassol Chamber of Commerce and Industry

10:45   ¨Strategic Marketing planning: Its Importance in the Wine Industry¨
…………Dr. Demetris Vrontis, Dean @ School of Business University of Nicosia – Cyprus – Presentation

11:30     Coffee break

11:45    ¨Web design and on-line promotion of wine¨
…………Mr Philip Ammerman, co-founder of “Navigator Consulting Group” – Presentation

12:30    “Promotion success stories using contemporary tools¨
…………Mr Utz Graafmann, CEO of the German network “Wein-Plus” – Presentation

13:15     Open discussion

13:30     Closure

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