under the auspices of the Minister of Industry, Commerce and Tourism, Mr. Antonis Paschalides
Le Meridien Limassol Spa & Resort
April 12, 2011, Time: 10:30 to 13:30
Purpose of the Seminar
The seminar aims to inform professionals about the use of modern tools in the application of Marketing in wine sector.
SCHEDULE
10:15 Admission Free
10:30 Welcoming remarks by the Deputy Director of WPC, Mr. Stavros Ioannides
10:35 Address by the Ministry of Industry, Commerce and Tourism, Mr Antonis Paschalides
10:40 Address by Mr. Andreas Laos, Vice President of Limassol Chamber of Commerce and Industry
10:45 ¨Strategic Marketing planning: Its Importance in the Wine Industry¨
…………Dr. Demetris Vrontis, Dean @ School of Business University of Nicosia – Cyprus – Presentation
11:30 Coffee break
11:45 ¨Web design and on-line promotion of wine¨
…………Mr Philip Ammerman, co-founder of “Navigator Consulting Group” – Presentation
12:30 “Promotion success stories using contemporary tools¨
…………Mr Utz Graafmann, CEO of the German network “Wein-Plus” – Presentation
13:15 Open discussion
13:30 Closure